During WWII, war production had to increase dramatically in a short period of time. Women were needed because companies were signing large contracts just as men were leaving for the service. The government decided to launch a campaign to sell the importance of the war effort and to encourage women to join the workforce. They promoted a fictional Character called “Rosie the Riveter” as the ideal women worker: loyal, efficient, patriotic and pretty. These playing cards depict Rosie in her iconic propaganda poster.